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02 about
I’ve never followed a conventional path—because I’ve never been interested in staying still.
With 20+ years across engineering, mechanical systems, design, and digital strategy, I’ve built a career that thrives on adaptability, real-world problem solving, and leading people through change. I started with tools in hand as an overhaul fitter in the defense sector. Today, I lead production teams, manage complex systems, and drive performance in fast-paced industrial environments.
Along the way, I’ve earned an MBA + Master’s in Digital Marketing, mentored designers, worked across UX and instructional design. I don’t fit in a box—and that’s my greatest strength.
Whether I’m on the shop floor, in the boardroom, or mentoring the next generation, I bring systems thinking, human insight, and a relentless drive to grow.
I’ve faced setbacks—including being overlooked, underestimated, and told I didn’t "fit." I’ve heard it all. But each challenge shaped a stronger leader—one who doesn’t just talk about resilience, but lives it. I know how to lead under pressure, solve the tough problems, and bring people with me.
Now, I’m focused on what I do best: building strong teams, solving real-world problems, and aligning operations with vision. Whether in engineering or strategy, I bring clarity, structure, and heart to everything I do.
Let’s connect if you’re looking for a leader who’s walked the hard yards—and still shows up ready to win.
02 my persona
02 my career journey map
![LS journey Oct 2024 [Recovered].jpg](https://static.wixstatic.com/media/dd07b4_b394c072e74e442e8086068903472e0f~mv2.jpg/v1/fill/w_979,h_552,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LS%20journey%20Oct%202024%20%5BRecovered%5D.jpg)
02 my values
Honesty, humility & grace
Growth mindset
Uniqueness
I thrive on delivering unique experiences in seamless and stylish ways for all my end users.
For any business, leaving a positive impression translates to increased business and enhanced brand awareness—a philosophy I prioritize.
My strong work ethic drives me to consistently deliver excellence, always learning and growing.
I take great care and pride in maintaining high standards in everything I do.
In the fast-evolving world of design, maintaining a 'growth mindset' is crucial as technology advances rapidly. Keeping our skill sets updated is essential both professionally and personally.
This growth extends beyond our careers—it influences us spiritually and contributes to personal growth, fostering a better world.
Personally, I advocate for peaceful resolutions over conflict, believing that war is no longer the answer to solving our global challenges.
Honesty, humility, and grace are essential for fostering positive relationships with colleagues, stakeholders, and the public.
I prioritize delivering positive outcomes that transcend mere transactions, fostering strong business relationships and partnerships.
Maintaining warmth is crucial to me—I believe in preserving a human touch, embodying compassion and empathy that never goes out of style. Helping one another is key to growth and success.
02 business t-shape skills
02 my ux design process
02 Where I fit in UX/ui
Note: I am NOT a dedicated researcher but I have done some and I want to build on that skillset.
"I thrive on delivering unique experiences in seamless and stylish ways for all my end users."
02 personal facts
In 2019, I achieved a bronze medal in Kumite (karate) at the GKR Victorian State Championships, narrowly missing the finals by just one point.
Although challenging, this experience left me with cherished memories and a strong determination to continually improve and strive for greater success.
Additionally, I earned another bronze medal in Spartan, further showcasing my dedication and competitive spirit.
I am proud to be the first in my family to attain a postgraduate degree. Despite facing challenges, I was expelled from a private school in Year 8, I was not initially afforded many opportunities to succeed in life.
However, through perseverance and the development of strong self-awareness, I am on a path towards a brighter future. My journey is not only driven by my design skills but also by my commitment to personal growth and self-improvement.
I proudly served in the Armed Forces, where I had the honor of teaching technical trades to young ADF personnel.
My dedication and contributions were recognized with a commendation from former Victorian Premier Jeff Kennett for my participation in the 50th anniversary of the Australian Reserve Forces.
As a veteran, I carry forward a deep sense of pride in my service and continue to uphold the values instilled in me during my military career.
02 fitness - spartan ocr
Spartan OCR has been instrumental in channeling my energy towards leading a healthy and productive life, benefiting my fitness, family, friendships, and career. As a former Spartan Brand Ambassador, my mission was to cultivate a positive environment where individuals could challenge themselves beyond perceived limits.
I am passionate about inspiring others to push boundaries and achieve their fullest potential.